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Custom Tracking Driving Growth

YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific with a market cap of £1,369m. Its custom tracking and data products are especially providing continuing growth for the company and indicates full-year results slightly ahead of management expectations. In December, YouGov acquired LINK Marketing Services, a Zurich-based market and social research agency and has plenty of resource to continue investing in its panel, technology and platform, which will drive both the top-line growth and the intended margin expansion.



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